I don't work for Ford and I payed 16999 for my new ST2 with performance blue paint, dual climate control and bluetooth phone prep. I reckon that was a pretty good deal. Mind you Newport Ford's price was not so impressive. Like you say its a lot of car for the money what with recaro's, xenons etc. I specced up a new GTI with the same spec and it came to 24K, ouch.
Only had the car a week but I really like the car, it handles well and the engine and exhaust sounds great. This one is staying standard apart from a remap though, unlike the golf. I will wait till next year to get the map though. Should see about 270bhp then.
P.s. Carl the queer has for some reason given the bird that does the voice control in the car the name of Sarah.