Been using supermarket fuel since the mid 80's in all our cars (diesel and petrol) and have never used additives. Some of our cars have done big mileages, a Golf GTi did over 100,000 and ran as good when I sold it as when it was new, had supermarket fuel at least 99% of the time.
To say that Supermarket fuel is not "good fuel" is crazy. All fuel sold in the UK has to meet the relevant BS EN standard, all you get from buying branded fuel is a bigger credit card bill every month.
Supermarket fuel comes form the same depots as branded fuels, supermarkets don't make fuel just like they don't make cornflakes or cheese. The branded ones supposedly get some top secret stuff added that makes them better. All brands say theirs is better than the other brands but there is no proof.
Keep your money in you pocket and buy whatever fuel is convenient. Buying fuel form a supermarket with a big turnover is better than buying Shell from a garage that only sells a small amount whilst the remainder goes stale underground.