CUPRA has announced the arrival of the CUPRA Design House, as a focus of the brand’s mission to take its design philosophy beyond automotive

[Syphon]

CUPRA has announced the arrival of the CUPRA Design House, as a focus of the brand’s mission to take its design philosophy beyond automotive.



Unveiled at the Milan Design Week 2025, the CUPRA Design House will take the brand’s distinctive and unconventional style into new territories, through creative collaborations and the exploration of new manufacturing technologies and materials.




“At CUPRA, design is at the heart of everything we do. The launch of the CUPRA Design House is a testament to our obsession with design — an obsession that extends beyond the world of automotive into the realms of creativity, innovation and human connection. The CUPRA Design House is the ultimate manifestation of our impulse to experiment, to reinvent and to create a legacy that is as bold as it is beautiful”.
Ignasi Prieto, Chief Brand Officer of CUPRA



With this new chapter for CUPRA, the brand reaffirms its commitment to the power of design to inspire and push beyond the expected...

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[Syphon]

What do you think? Will you be sporting a new pair of CUPRA shoes or luggage?

 

[Seriously?]

A pair of Cupra 3D printed trainers has got to be worth at least 30BHP hasn't it?

 

[seatgraham]

A pair of Cupra 3D printed trainers has got to be worth at least 30BHP hasn't it?

Edit - how do I add a reaction to a post - other than a 'like'?

 

[seatgraham]

Is the knitted top so Cupra owners have to pay for activewear while Cupra delete heated seats?!

 

[Nathan penney]

What do you think? Will you be sporting a new pair of CUPRA shoes or luggage?

No.

 

[Seastormer]

Should they not be sorting all the car problems out first, as why would I want another product from CUPRA, when they have not mastered the motor side yet.

 

[tracktoy]

Agreed and they also need to sort out the dealer network, if they want to be a premium brand then they need to provide the right level of customer support.