Found it in the manual. Works pretty great! Even on the Hybrid VZ
- Engine has to have reached steady state temperature
- Go to Cupra mode
- Press the "ESC Off" button to go to ESC Sport mode
- Keep the brake depressed and simultaneously press the throttle
"Launch Control program active" will pop up on the dash, and RPMs will go to 2k (ish) - Release the brake
- Profit