I took the wifes to a Skoda dealer round the corner from where I work, saved a fortune!
Year before we took it to the only Seat dealer in out area JCT, who charged £230 for 30k service - and they didn't even tell me the front brake pads were getting low, had to phone them 2 days later to ask if the mechanic had spotted it. Said he had but not told me when I picked it up.
Took it to the Skoda garage last year and they only charged £130, and that was when I asked for the full monty service. They even called me a few days later to ask if everything was alright (as they do whenever I've taken it in for work - excellent customer service and cheaper prices and all VAG parts).
Even sorted me out when I lost the locking nut adapter, cost me £14 for replacement when JCT wanted £25.