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Wayne Griffiths to become President of SEAT in addition to the CUPRA brand

The SEAT Board of Directors, chaired by Volkswagen Group Chief Executive Officer, Herbert Diess, has appointed Wayne Griffiths as the new President of the SEAT company, effective October 1st.

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SEAT Vice-president for Sales and Marketing Wayne Griffiths takes the position of CEO of the CUPRA Brand

CUPRA continues to forge its own path since it was born in February 2018. The brand with a distinct identity, created to captivate the most demanding motoring enthusiasts, is moving ahead at full steam in the final stretch of the year of its birth. SEAT executive Vice-president for Sales and Marketing Wayne Griffiths has been …

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