The SEAT S.A. company, under which the SEAT and CUPRA brands operate, today announced that it will launch an urban electric vehicle to market in 2025, priced between €20,000-€25,000.
With this vehicle, the company will enter a segment essential to making electromobility accessible and an important milestone on the road to sustainability, fighting climate change.
At the company’s Annual Press Conference, the Spanish company presented an ambitious plan, called Future Fast Forward, with a key pillar the production of urban electric vehicles in Spain from 2025.
“We want to manufacture electric cars in Spain starting in 2025. Our ambition is to produce more than 500,000 urban electric cars per year in Martorell also for the Volkswagen Group but we need a clear commitment by the European Commission.”
SEAT S.A. President, Wayne Griffiths
SEAT S.A. aims not only to produce electric vehicles but also to lead the development of the entire project for the Volkswagen Group.
“Our plan is to transform our Technical Center, the only one of its kind in southern Europe and an essential R&D asset for the region. We believe that it’s part of our responsibility to electrify Spain. 70 years ago, we put this country on wheels. Our aim, now, is to put Spain on electric wheels.
We’ve drawn up the plan, we have the right partners on-board and we’re generally ready to invest. This project is intended to become the driver for the transformation of the Spanish automotive industry. The support of the Spanish Government and the EU Commission for this cross-sectorial and nation-wide plan is needed for the Volkswagen Group to be able to take the final decision on its execution
SEAT S.A. President, Wayne Griffiths
As the second largest car production industry in Europe, Spain has a major responsibility to reach the European Green Deal targets by 2030. To this end, the project includes the creation of an electric vehicle ecosystem, stimulating demand and developing public charging infrastructure. The next step would be to focus on localising the electric vehicle value chain, starting with the electric battery ecosystem.
The Future Fast Forward would serve as a driving force to generate employment, especially for young people. The project includes SEAT S.A. as well as governments, technological centres, and large, medium, and small companies. A set of 15 participating entities from at least 6 sectors support the plan: Aeorum, Antolín, Asti Mobile Robotics, CaixaBank, Delta Vigo, Ficosa, Fisas Navarro, Gestamp, Iberdrola, Lithium Iberia, Mind Caps, Sayer Technologies, SEAT S.A., Sesé and Telefónica.