SEAT and CUPRA UK are celebrating a record-breaking year, with the latest car registration data from the Society of Motor Manufacturers and Traders (SMMT) revealing a strong performance in 2024. Together, the brands registered 67,180 vehicles, marking a 16.2% increase from the previous year, outpacing the overall market growth of 2.6%.
Both brands achieved impressive individual results. CUPRA UK registered a record 30,398 new vehicles, representing an 18.5% year-on-year increase and solidifying its position as one of the fastest-growing car brands in the UK.
In the same year it registered its 300,000th SEAT Leon, SEAT UK delivered strong 2024 figures with 36,782 new registrations, reflecting a solid 14.3% year-on-year growth.
This exceptional sales performance resulted in a record combined market share of 3.4% for SEAT and CUPRA UK, along with a 14.4% increase in retail sales. This comes despite the broader automotive market experiencing an 8% drop in private buyer sales in a challenging year.
2024 was a milestone year for CUPRA’s electric vehicle sales, with Plug-in Hybrid Electric Vehicle (PHEV) registrations growing by 38% (7,938) and Battery Electric Vehicle (BEV) registrations rising by 20% (8,407). These results outpaced overall PHEV market growth and matched the wider BEV market’s rise.
CUPRA UK also surpassed the 20,000 BEV registrations mark, driven by the ongoing success of the award-winning CUPRA Born.
Marcus Gossen, Managing Director of SEAT CUPRA UK, commented: “2024 has been a groundbreaking year for CUPRA and SEAT UK, setting new records and further enhancing our market presence with a range of exciting new models. With CUPRA’s continued growth and SEAT’s solid performance, we are looking forward to maintaining this momentum into 2025, particularly with the launch of the CUPRA Tavascan and Terramar in the UK.”
“The automotive industry faced major challenges in 2024, marked by unstable economic conditions, intense competition and industry-wide reluctance to buy fully electric vehicles. But these positive delivery figures encourage us to stay on track with our strategy. The upcoming months will test our determination as our transformation progresses. We are fully committed to electrification. However, we need urgent action from government and stakeholders to secure an electric future, because our industry is at stake,”
Wayne Griffiths, CEO of SEAT and CUPRA
