On the occasion of its fourth anniversary, CUPRA has shared its ambitious vision for the year ahead.
At a special online event, the brand announced two new models will join the existing line-up, as well as the launch of a new digital experience, called Metahype – a collaborative new platform in the metaverse, and a new virtual racing experience.
CUPRA X 2: An ambitious vision for 2022
“Our 4th anniversary has a special significance. The plans we have in store for 2022 include the intention to double our sales, double our turnover and double our sales network. This is why we’re calling our ambition CUPRA X 2. Four years ago, many people doubted us, but we never doubted ourselves. This year, we’ll prove once again that nothing can hold back our unstoppable impulse.”Wayne Griffiths, CEO of CUPRA
CUPRA intends to double its global network of CUPRA Specialists and CUPRA City Garages, bringing these unique offerings to more consumers around the...
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