CUPRA, the unconventional challenger brand that inspires the world from Barcelona, has begun preliminary talks with Penske Automotive Group to explore a new partnership ahead of entering the U.S. market by the end of the decade. Since its launch in 2018, CUPRA, the first new automotive brand created within the Volkswagen Group, has sold over 750,000 cars. The brand, which has already proven to be a success in Europe, will now take its unstoppable impulse to the United States by the end of the decade.
A brand for the new generationPositioned between the mass and premium segments, CUPRA is a brand for the new generation that wants to challenge the status quo. With its range of ICE, PHEV and BEV cars that combine bold design and great performance, CUPRA has established itself as one of Europe’s fastest growing car brands. The brand has also found great success outside Europe, in markets including Mexico and Turkey. In 2022, CUPRA took its first major step in...
