@‘Little’ John; in general terms, diamond cut alloys don’t have great durability and as
@Seriously? has said, they’re susceptible to (unsightly) white worm corrosion if the lacquer becomes damaged. It’s not unusual for diamond cut alloys to succumb to white worm corrosion after a couple of years (sometimes sooner), especially on a car that’s used as a daily driver during the winter months; road salt / grit and diamond cut alloys isn’t a great combination if you value the appearance of your alloys. A professional refurb will restore the diamond cut finish (typically a good quality refurb will probably cost around £120 + VAT per wheel), but as
@Seriously? has said, the white worm corrosion will very likely return.
Also, be aware that harsh cleaning products (e.g. acid based wheel cleaners) shouldn't be used on diamond cut alloy wheels as such products can attack the diamond cut finish, leaving a dull milky appearance. I suspect many of the hand wash places use harsh cleaning products to speed up dirt removal and the car cleaning process, enabling them to maximise the number of cars they can clean, and also maximise their revenue. So for anyone using these hand car wash places, do so at your peril if you value the appearance of your car’s paintwork and alloys!
Unfortunately, car manufacturers seem to be obsessed with diamond cut alloys and fit them to many (most?) of the cars in their model range. They have a certain ‘bling’ appeal in the showroom if you like that sort of thing but personally I don’t, and I‘d much rather have a set of highly durable powder coated alloys.