CUPRA is taking the next step in its electrification strategy, delivering emotional design and instantaneous performance using the most advanced electric powertrain technology, with the launch of the CUPRA Born.
The brand’s first 100% electric vehicle seamlessly augments CUPRA’s DNA pillars of design, performance and electrification, that will deliver a credible performance electric model.
“The CUPRA Born is a game-changer in the electric market and the impulse of the company’s transformation. Delivering stimulating design, instantaneous performance and offering an all-electric range of more than 500 kilometres, the CUPRA Born will contribute to reducing global CO2 emissions and meeting European targets. But it’s more than that. Through its emotional sportiness, we want the next generation of young challengers to be part of this transformation. That’s why CUPRA will use unconventional sales models to reach new people and take the CUPRA brand beyond the...
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