CUPRA Media release follows
CUPRA continues to advance beyond the automotive sphere, and, inspired by its partnership with the Louis Vuitton 37th America’s Cup, launches two key collaborations showcasing the spirit of the competition.
The unconventional challenger brand broadens its collaboration with De Antonio Yachts with the launch of the E23 Terramar, a 100% electric boat inspired by the new CUPRA Terramar. CUPRA has also unveiled its new Collection capsule in collaboration with the America’s Cup, a new line of apparel and accessories influenced by the world’s biggest sailing race.
“At CUPRA we are always looking to push the limits, challenge the boundaries and redefine what’s possible. Those principles and our racing DNA took us to partner with the America’s Cup, a competition with no second place that reinforces our commitment to innovation, design, and sportiness.
Wayne Griffiths CEO of SEAT & CUPRA
Inspired by this partnership, the world of sailing and the Mediterranean spirit, our new CUPRA Design House has created unique pieces and collaborations to further prove that our passion goes beyond the automotive world”
E23 Terramar: Design meets performance
CUPRA and the Spanish brand De Antonio Yachts have joined forces once again to conceive the E23 Terramar. Through its CUPRA Design House, the challenger brand has created a special edition of De Antonio Yachts’ first 100% electric boat, inspired by the new CUPRA Terramar, the brand’s electrified sporty SUV and the Official Car of the 37th America’s Cup that also pays homage to the birthplace of CUPRA.
“CUPRA and De Antonio Yachts are a perfect match, as we are both committed to offering the highest levels of technological development and performance. As brands born in Barcelona, we are proud to collaborate with the Louis Vuitton 37th America’s Cup to make this the most sustainable edition of the competition. The E23 Terramar not only embodies our shared passion for contemporary design, but also offers a powerful and thrilling sailing experience with its great manoeuvrability, comfort and speed.”
Marc de Antonio and Stan Chmielewski, co-founders and CEOs of De Antonio Yachts
The E23 Terramar embraces CUPRA’s DNA with exclusive customisation details and a stimulating design that brings together sportiness and sophistication. The yacht’s colour palette, Pale Chrome Oxide, and materials resemble those of the CUPRA Terramar, a bold vision of the future of SUVs created to keep challenging the status quo. Like CUPRA, De Antonio Yachts seeks to offer an exciting and disruptive sailing experience, provoking unforgettable emotions by enhancing the contact between the driver, the boat and the sea. The E23 model is the official electric boat of the Louis Vuitton 37th America’s Cup and will be used to transport guests during the event.
The yacht is 7.20 metres long and 2.23 metres wide, with a capacity of up to eight people when including the boat skipper. The integrated foils between the hulls of the E23 Terramar provide an additional lift by reducing friction when moving forward, extending its range and enabling a top speed of up to 30 knots at maximum power. The unique exterior design stands out with its special paint finishes, based on Enceladus Grey Matte, its technological copper details and CUPRA’s iconic graphics and elements. The customised interior details include a distinctive upholstery, characteristic lighting and unique finishes.
CUPRA Collection capsule: Where sport, speed and design converge
CUPRA has also unveiled its new Collection capsule in collaboration with the America’s Cup, born from the Mediterranean spirit of the brand and its connection with the sea. This new line of apparel embodies the values shared by CUPRA and the America’s Cup and reinforces the brand’s ambition to go beyond automotive with its Design Obsession.
“The Louis Vuitton 37th America’s Cup is a competition for winners, with no second place, which shares our competitive spirit. Our partnership now reaches a new stage with the presentation of the CUPRA Collection capsule, exclusively created by the new CUPRA Design House, influenced by the pinnacle of cutting-edge design represented by the shapes, colours and textures of the America’s Cup trophy, the Auld Mug.”
Miguel Diez, Head of Commercial at CUPRA Design House
Shaped by the dynamic spirit of competitive sailing and the values of Barcelona’s Mediterranean lifestyle, the CUPRA Collection capsule reflects on the motto ‘There is no second’ to represent the challenger character of the brand. Seamlessly blending these influences with unique pieces, the CUPRA Design House drew inspiration from the sea and the character of the America’s Cup Race to create a perfect balance between high performance and style. Technical and waterproof fabrics are combined with sustainable materials like lyocell, presented in a colour palette based in the “Enceladus Grey” shade, prominently featured in the new CUPRA Terramar.
The Collection capsule will be available for purchase at selected CUPRA City Garages and CUPRA Garages and at the CUPRA Fan Zones during the America’s Cup event, due to take place between August and October 2024, and includes the following items: sporty raincoat, T-shirt, polo, bermuda, water-repellent bag, water bottle and bucket hat.
A brand beyond automotive
Both collaborations are a result of CUPRA’s design obsession and its ambition to go beyond automotive. Co-creations and partnerships with brands that share the ambition with CUPRA to innovate and disrupt the world of design are led by the new CUPRA Design House to continue challenging the status quo with unconventional designs that inspire the world from Barcelona.
