CUPRA has increased the accessibility of its first fully electric model, CUPRA Born, by reducing prices by £2,350 across the range coupled with a suite of electric vehicle (EV) purchasing incentives.
As well as this, CUPRA will be simplifying the CUPRA Born by closing for new factory order the 58kWh 204PS across all trims, the 77kWh 230PS on the V2 trim, and both the V2 Edition and V3 Edition trims. This means that the CUPRA Born line-up will reduce for new factory order to V1 58kWh 230PS, V2 58kWh 230PS, V3 58kWh 230PS, and V3 77kWh 230PS, with the recently announced CUPRA Born VZ also opening for order soon.
And, due to the price reduction, the entry price for a factory order CUPRA Born will reduce to £35,085 for a V1 58kWh 230PS – which is less than the previous price for a V1 58kWh 204PS – and the entry price for the larger battery will reduce to £41,385 for a V3 77kWh 230PS – which is less than the previous entry price for a V2 77kWh 230PS.
The £2,350 price reduction will be available for both new factory orders and orders from stock, including the trims and batteries that are now closed for new factory orders. Pricing for CUPRA Born VZ to be announced shortly.
To make EVs even more accessible, the brand is also currently offering a suite of incentives including 0% APR for 36 months or £4,000 deposit contribution on 3.9% APR for 48 months (for orders placed before 2 April 2024) 1, plus a complimentary Ohme home charger and a £750 pre-paid Mastercard for every Retail purchase (for orders placed and handed over by 31 March 2024) 2.
Finally, those who place an order before 2 April 2024 will receive a complimentary CUPRA eCare plan, which covers the first two years of servicing at an authorised CUPRA Retailer.
Updates to CUPRA Born pricing:
| Trim level | Model | WLTP CO2 (g/km) | BiK 2023/24* | MDP (Manufacturer’s Direct Price) (inc. VAT) | Available for Order |
| V1 | 58kWh 204PS | 0 | 2% | £34,125 | Orders from stock only |
| 58kWh 230PS e-Boost | 0 | 2% | £35,085 | New factory orders and orders from stock | |
| V2 | 58kWh 204PS | 0 | 2% | £36,045 | Orders from stock only |
| 58kWh 230PS e-Boost | 0 | 2% | £36,855 | New factory orders and orders from stock | |
| V2 Edition 58kWh 230PS e-Boost | 0 | 2% | £37,765 | Orders from stock only | |
| 77kWh 230PS e-Boost | 0 | 2% | £39,625 | Orders from stock only | |
| V3 | 58kWh 204PS | 0 | 2% | £37,800 | Orders from stock only |
| 58kWh 230PS e-Boost | 0 | 2% | £38,605 | New factory orders and orders from stock | |
| V3 Edition 58kWh 230PS e-Boost | 0 | 2% | £39,500 | Orders from stock only | |
| 77kWh 230PS e-Boost | 0 | 2% | £41,385 | New factory orders and orders from stock |
CUPRA Born’s lively performance and versatile city driving capabilities were recently recognised at the WhatCar? Car of the Year Awards 2024, where it topped the Best Small Electric Car to Drive category for the second year running.
*BiK value is based on WLTP CO2 and applicable from 1 December 2023
1 – 0% APR for 36 months or £4,000 deposit contribution on 3.9% APR for 48 months available on Retail if ordered before 2nd April 2024
2 – UK retail customers, 18+ who order a new CUPRA Born between 01/02 – 31/03 & take delivery by 31/03/24. Can claim Ohme Home Charger and £750 prepaid card at point of order.