Ahead of the global unveiling of the CUPRA Born, head of design, Jorge Diez, explains the inspiration behind the design and the key features that make Born so unique.
“Designing CUPRA’s first 100 per cent electric car has been a dream come true for the team“
CUPRA Born, Head of Design, Jorge Diez
Balance of its proportions
CUPRA Born is defined by two key pillars. First, the wheels are pushed to the corners of the vehicle to accommodate the batteries.
“This enabled us to create a totally occupant-centric design with a very spacious interior. This is reflected in an extremely fast A-pillar combined with a long wheelbase and short front and rear overhang, which will make driving the first 100 per cent electric CUPRA truly fun”.
CUPRA Born, Head of Design, Jorge Diez
CUPRA character
Born’s front end is a perfect reflection of its attitude.
“The headlights identify with a person’s face, so we’ve angled them a little more than usual to express the character and determination of knowing what you want and going for it. The character is further accentuated by the prominent air intake at the bottom of the car to keep the car close to the road.”
CUPRA Born, Head of Design, Jorge Diez
Barcelona in its DNA
The Born district of Barcelona not only lends its name to CUPRA’s first all-electric vehicle, it has also inspired its design.
“We’ve given the vehicle the combination of light and shadow that defines Barcelona and that can be seen above all in the interior, through completely new materials and textures. The CUPRA team has used state-of-the-art technologies such as laser cutting to create precise and highly textured surfaces both inside and out.”
CUPRA Born, Head of Design, Jorge Diez
“One of the most important missions we have as designers is to convey emotions through our vehicles. Electric vehicles don’t have to be boring, and the CUPRA Born is proof of that. When people see it on the street, they’ll want to drive it, and this is the greatest reward for the team’s work”
CUPRA Born, Head of Design, Jorge Diez
The world premiere of CUPRA’s first all-electric model takes place on 25th May and we will have all the details here at SEATCUPRA.NET.
