At this year’s edition of the Barcelona Motor Show, SEAT emerges once again as a prominent exhibitor at their homegrown car showcase event, where today they presented two world firsts – the new Ibiza 2015 and the new Alhambra 2015. SEAT President Jürgen Stackmann was at the company stand to unveil these two important models on the first press day of the event.
Stackmann emphasised that “the new Ibiza has been improved in every aspect. It retains all its alluring exterior design while masterfully incorporating state-of-the-art technology and greater quality workmanship. It also features a new lineup of more powerful and more efficient EU6 engines as well as the most advanced technology in its segment in terms of infotainment and connectivity. All of these novelties contribute to improving comfort and ensure driving pleasure”. He added that “SEAT is Technology to enjoy. The new Ibiza forges ahead with the character and design inspired by the city of Barcelona, complemented today by the most modern, innovative technology”.
Another star attraction at the SEAT stand this year is the SEAT 20V20 showcar, which the Spanish public can admire for the first time since its world premiere at the recent Geneva Motor Show. Yet another model that will be on display for the first time to the Spanish public is the SEAT Leon ST CUPRA, a vehicle that combines the versatility of the Leon estate body style with the performance of its mighty 280 PS 2.0 TSI engine.
SEAT will also be present in different areas of the Barcelona Motor Show exhibition space, such as the “Urban Mobility” area, with a compressed natural gas-powered Leon TGI, and the “Sketch Car Design” space, which will give visitors insights into the creation process of a vehicle.
New SEAT Ibiza 2015: Efficiency, technology and connectivity
The arrival of the new Ibiza 2015 is a qualitative leap for the star Spanish model. It retains all its alluring exterior design while masterfully incorporating state-of-the-art technology and high quality workmanship. In this regard, the new Ibiza 2015 includes infotainment and connectivity systems that are unique to its segment, such as the new dashboard-integrated touchscreen that can reach up to 6.5 inches in size, featuring USB connector, Bluetooth, audio streaming, navigator and the option of having “full link”, a system that guarantees maximum connectivity and compatibility with all kinds of smartphones that run on either Android or IOS operating systems. In addition, it also includes the “MirrorLink” system, which displays the user interface of the smartphone applications on the car’s in-vehicle infotainment screen.
In the first stage of development, SEAT created a specific App called “SEAT Drive App”, which enables the driver to safely use a mobile phone. It has a lot of features, with applications that foster efficient driving by storing journeys and comparing them, others that concern the status of the vehicle, where it is located – the phone can lead us to where it is parked, and a very useful one that involves reading social media posts and tweets, instant messages and email text out loud.
This is the first step in the developments that SEAT is making in connectivity and the integration of smartphone use while driving. Very soon new, more advanced developments will be available thanks to a strategic agreement struck with Samsung. 
The passenger compartment of the Ibiza 2015 also features a newly designed instrument panel and fully customisable interiors. In addition, this SEAT model features a new range of lower displacement but more powerful and efficient Euro 6 engines with lower fuel consumption and emissions, as well as new suspension ratings and a new steering system, which elevate it to a higher class of driving pleasure.
Read more about the new Alhambra here